In April 2013, Spencer Boerup woke up one morning (after shooting a long wedding) with an idea of gelling flashes instantaneously. After a lot of blood, sweat, and tears (and money!), Spencer began prototyping his ideas for MagMod. After multiple rounds of tweaks and tests, he launched MagMod (with the MagGrip, MagGel, and MagGrid) on Kickstarter to raise funding for mass development.
MagMod reached its $35,000 Kickstarter funding goal in less than 5 hours, and completely obliterated this goal by raising over $210,000 in 30 days. MagMod was officially born, and we’ve been developing new products and expanding the company ever since then.
On our one-year anniversary in October 2014, we launched our latest products on Kickstarter, introducing the MagSphere, MagBounce, and MagSnoot. Again, photographers responded in droves and helped us raise over $310,000 in 30 days with enthusiastic fans in over 90 different countries.
Our 3rd, and latest, Kickstarter campaign launched on March 1, 2015 introducing what we think is the most revolutionary light modifier ever created—the MagBeam. Within 12 hours of our initial launch period, we had already reached $100,000 in pledges, making it our quickest funded project ever, while reaching over $301,000 in total pledges by the end of the campaign. Since 2013, MagMod is widely accepted by photographers worldwide as the fastest, easiest, simplest, and strongest speedlite modifier system ever created. We're excited to continue expanding on our vision, bringing incredible tools that make photography easy.